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BACKGROUND SUMMARY
Highly educated and motivated individual with successful executive level experience in fast paced
competitive environments:
• Recognized for vision, creativity, and long range planning ability
• Awarded for ability and effectiveness in analyzing and resolving complex problems,
building proactive teams, and executing programs from concept through implementation
• Adept at cultivating positive relationships and strategic alliances
• Successful in start-up and transitional situations
• Known for highly developed communications, negotiations, and organizational skills
ACCOMPLISHMENT SUMMARY
Successfully negotiated autograph, highlight and spokesperson contracts with over 500
professional athletes totaling over $15 million throughout career including Hank Aaron, Nolan
Ryan, Barry Bonds, Sammy Sosa, Alex Rodriguez, Joe Montana, John Elway, Jerry Rice, Marshall
Faulk and Emmitt Smith as well as an exclusive spokesperson agreement with Kurt Warner
following his NFL, Pro Bowl and Super Bowl MVP season all strengthening company’s market
identity and raising consumer awareness of products ultimately helping sell through.
Developed the foundation for and negotiated new license agreement for company with Major
League Baseball and Major League Baseball Players Association thru increased brand equity,
personal relationships and strategic alliances and via presentations, meetings and discussions
allowing the company to continue growth, doubling sales from $30 million to $60 million annually.
Turned around and grew company with only 4 product lines a year with gross sales of
approximately $12 million by creating and developing new products and concepts increasing
product lines to over 10 and generating over $24 million annually while managing budgets for
entire line of sports products totaling over $15 million per year.
Developed and executed public relations program cross promoting brand names and products
with Cal Ripken Jr. and his autobiography "The Only Way I Know." Promotion gave company
national exposure in trade and consumer publications leading to increased awareness outside
traditional customer base.
Managed acquisition of $3 Million in sports memorabilia annually utilized for product concepts and
promotions including items of Babe Ruth, Lou Gehrig, Roberto Clemente, Cal Ripken Jr. Tony
Gwynn, Randy Johnson, Chipper Jones, Todd Helton, Johnny Unitas, Walter Payton, Jim Brown,
Dan Marino, Barry Sanders, Randy Moss, Michael Vick and Ricky Williams.
Coordinated with Operations and Production Engineers to design optimal form layouts for sports
trading card products leading to 50% lower fixed costs per card form and totaling over $250,000
annually across all brands.
Developed and implemented processes and procedures with core new company team for building
of products and various departments including sales, marketing, and operations to effectively
utilize resources improving quality and productivity.
Performed market research and competitive analysis to modify current releases and develop new
products superior to industry competition resulting in over 11% market share growth for
company’s brands.
Introduced and developed Frank Thomas Collection in 1997 which included the industry’s 1st
game-worn/used bat, batting glove, sweatband, and hat cards which have continued to grow into
one of top industry themes and revenue generators for past 8 years.
Restructured product content and revamped concepts to extend 1996 Leaf Signature Series’
secondary market success by signing 30 top MLB star players to autograph contracts resulting in
the product becoming the cornerstone brand of company’s yearly line up and the brand being
named by Beckett Magazines’ as 4th most influential baseball card program of the century.
Created innovative concepts and product structures to take company’s most successful product,
Donruss Signature Series to next level by negotiating and signed over 125 professional major
league baseball players to autograph contacts while completed program on time and $150,000
under budget resulting in being awarded Beckett Magazines’ National Award for "Baseball Insert
Set of the Year".
Developed and executed 1998 Leaf Rookies and Stars Baseball which received the highest
evaluation of 5 stars from Fair Value Price Guide Magazine and achieved secondary market
values from 300% to 325% above costs as well as Beckett Magazines’ National Award for
“Baseball Base Set of the Year.”
CURRENT FOCUS
Working on various levels with clients to build strong strategic partnerships and develop new and
innovative advertising, marketing and sponsorship programs as well as planning and executing
related events and promotions within Sports and Outdoor industries including working with brand,
design, development, marketing, event, promotion, production & internet management teams
and providing on site consulting and analysis with executive groups.
PROFESSIONAL EXPERIENCE
Owner and President, 2001 – Present
Synergy Consulting and Sports Marketing
Vice President of Product Development, 1998 – 2001
Donruss-Playoff
Brand Manager/Product Development Manager, 1996 – 1998
Pinnacle Brands, Inc.
EDUCATION
J D, Southern Methodist University School of Law, 1995
B A, Economics, Vanderbilt University, 1990
Professional References Provided Upon Establishment of Mutual Interest
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